STREAMWATCH
REBRAND
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Streamwatch is a joint initiative between Sydney Water and Sydney Catchment Authority, aimed at encouraging public participation in the care and health of local water ways.
The goal of this rebrand was to totally refresh the Streamwatch identity across all collaterals.
The concepts shown here targeted young school children and emphasised the ‘M’ and ‘W’ in the name to reflect moving waterways – and to utilise other relevant words starting with those initials.
Although another of our approaches was finally chosen, these designs reflect a fresh, bold and enticing solution geared to attract and engage younger participants.
